La Jolla is a study in contrasts. Patients are discerning and price aware, yet they are willing to pay for work that looks natural, lasts longer, and feels elevated from the moment they enter the practice. Premium pricing is not only possible here, it is expected when the experience, outcomes,...
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Selling an aesthetic practice is not a single conversation, it is a season. The work begins 12 to 24 months before a letter of intent appears, and the way you negotiate across that season can add or subtract seven figures from your outcome. I have sat on both sides of the table, as a seller’s...
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